6 Requirements for Writing Better Character Goals

6 Requirements for Writing Better Character Goals Quick. Tell me what your characters want. Maybe you have an immediate answer. Maybe your protagonist wants to save the world, survive, or live happily ever after. While those are all legit goals that have powered hundreds of good stories, what I’m talking about is what your characters want. … More 6 Requirements for Writing Better Character Goals

A New Set of Clothes

A New Set of Clothes Rick Renner …put on the new man…. — Ephesians 4:24 In yesterday’s Sparkling Gem, I taught about “purging the closet” — essentially, ridding your life of anything that is incompatible with whom you have become in Christ Jesus. Today I want to switch gears and teach you how to put … More A New Set of Clothes

Why Concept-Based Content Gets Better Search Results

Why Concept-Based Content Gets Better Search Results Ideas and concepts drive search results in today’s SEO environment. In this new search world it’s about discoverability, not links or keywords. Semantic search, like our own minds, looks for “key concepts” and not keywords. Think of it this way. A reader will skim your page to see … More Why Concept-Based Content Gets Better Search Results