Why Concept-Based Content Gets Better Search Results

Why Concept-Based Content Gets Better Search Results Ideas and concepts drive search results in today’s SEO environment. In this new search world it’s about discoverability, not links or keywords. Semantic search, like our own minds, looks for “key concepts” and not keywords. Think of it this way. A reader will skim your page to see … More Why Concept-Based Content Gets Better Search Results

Omnipotent Characters: Why Marvel Sidelined Thor, Vision, and Captain Marvel

Omnipotent Characters: Why Marvel Sidelined Thor, Vision, and Captain Marvel Warning: Spoilers for Avengers: Infinity War and Avengers: Endgame ahead! Early on in Avengers: Infinity War, one of the film’s most powerful characters, Vision, gets stabbed in the stomach. The moment is shocking, yes, but it’s also important to the plot, effectively sidelining Vision for … More Omnipotent Characters: Why Marvel Sidelined Thor, Vision, and Captain Marvel