Why Concept-Based Content Gets Better Search Results

Why Concept-Based Content Gets Better Search Results Ideas and concepts drive search results in today’s SEO environment. In this new search world it’s about discoverability, not links or keywords. Semantic search, like our own minds, looks for “key concepts” and not keywords. Think of it this way. A reader will skim your page to see … More Why Concept-Based Content Gets Better Search Results

Omnipotent Characters: Why Marvel Sidelined Thor, Vision, and Captain Marvel

Omnipotent Characters: Why Marvel Sidelined Thor, Vision, and Captain Marvel Warning: Spoilers for Avengers: Infinity War and Avengers: Endgame ahead! Early on in Avengers: Infinity War, one of the film’s most powerful characters, Vision, gets stabbed in the stomach. The moment is shocking, yes, but it’s also important to the plot, effectively sidelining Vision for … More Omnipotent Characters: Why Marvel Sidelined Thor, Vision, and Captain Marvel

What We Can Learn About Writing from “Hamilton”

What We Can Learn About Writing from “Hamilton” Hamilton is an international sensation. Fusing hip-hop and musical theater, Lin-Manuel Miranda created an impressive telling of Alexander Hamilton’s life story. As writers, there’s a lot we can learn from the show, its creation, and its namesake. As Aaron Burr says in Aaron Burr, Sir, let me … More What We Can Learn About Writing from “Hamilton”

7 Things Your Character Is Hiding

7 Things Your Character Is Hiding   Being able to write realistic, consistent, multi-dimensional characters is vital to gaining reader interest. Doing so first requires we know a lot about who our characters are—you know, the obvious stuff: positive and negative traits, behavioral habits, desires, goals, and the like. But it’s not always the obvious … More 7 Things Your Character Is Hiding